Cloud and Haze started as a blurry idea somewhere between a Pinterest board and a very full tote bag. I didn’t want to build just another brand—I wanted to build something that felt like a day in the life of a girl who’s always five minutes late, halfway through three different playlists, and still somehow the best dressed in the room.
This isn’t a brand for perfect routines or 5 a.m. workout girls (though if that’s you, we love that). It’s for the ones who live in the in-betweens—the slow mornings that turn into messy afternoons, the couch-to-café pipeline, the soft spirals that end in comfort clothes and a little clarity. Cloud and Haze makes pieces that carry your life without asking you to clean it up first.
Our two collections—Brown Activewear and Love, Laugh, Stash—are two sides of the same girl. Brown is minimal, sculpted, and soft. She’s the matching set you wear even when you’re not working out, the one that makes you feel like maybe today won’t fall apart completely. LLS is louder, cheekier, and built for chaos. Our tote bags and makeup pouches are designed for the girls who treat organization like a personality trait but still end up digging for their keys. Both collections are built to be worn, lived in, and thrown into your real life—not just styled for a photo.
I design with softness, but I design for reality. I think a tote bag should be able to carry your laptop, your snack stash, and a little emotional baggage. I think activewear should make you feel like you’ve got it together—even if you don’t. I think everything should feel like comfort and still look like effort.
This brand is a love letter to the girls who are trying, even when they’re tired. The ones who change outfits to feel something. Who make playlists for walks they never take. Who show up a little undone, but still show up. If you’ve ever romanticized your errands, packed your bag like you’re running away, or worn a matching set to feel emotionally stable—this is for you.
Cloud and Haze is comfort for the plotline you’re quietly living. Come as you are. Stay a while. There’s room for all of it here.